Monday night wars, revisited.

In the mid-90s, WCW Nitro went head to head with Raw to creative one of the electrifying eras in mainstream wrestling history. With Eric Bischoff and Hulk Hogan coming to TNA, they thought that the business hadn't changed, they thought that they could take a large indy wrestling company and go head to head with Raw. On March 8th, TNA moved to Mondays. With poor ratings and the roster shuffling more than a terrorist in an airport, the revised Monday night wars went down with WWE barely breaking a sweat. It was like a well-liked kid in school, being told by some popular ex-students (who no one really gives a shit about anymore) that he could be the most popular. Instead of letting people warm to him slowly, he goes up to the most popular kid in school and taps him on the shoulder. The popular kid ignores him. The kid starts shouting and ranting at the most popular kid. The people who like him are confused, and people who didn't know him didn't get what people saw in him in the first place and everyone starts to ignore him.

I've said it before that TNA should think about making TNA a great company and strive to be the best it can as a unique product and not to try and compete with a rival when a lot of fans enjoy both products. By putting TNA on Mondays, Hogan et al shot themselves in the foot and have now got to run back to Thursdays with their tails between their legs. The fact is that America is obsessed with ratings, and it these ratings which directly affect advertising revenues and the willingness of a network to show them. So Raw is on the same time as TNA, fans will just download it, probably from a torrent site and not have to watch any adverts.

Anyway, announced on TNAwrestling.com is the news that on May 13th, TNA will be moving back to Thursday night. A decision which was made by Spike and is purely about ratings and revenue. Here's how it was spun on the site:

“Our fans made it clear that they preferred the Thursday night time period. By moving to Thursdays,” this is a win/win opportunity for both TNA and the fans. We are looking forward to delivering what the fans are asking for!" - Hmmm, I suppose it's not a good move for a company to admit that they did something stupid.

- Socko